DND is responsible for your not receiving SMS alert from the College...
You can follow the steps below to deactivate the service on your line.
Using your registered line for the College SMS alert
perform the following...
Send the word STOP to 2442 as a text message from your phone.
On receiving a feedback SMS
Send the word ALLOW to 2442
And if prompted to select an option for the SMS alert just select the ALL
If stuck please do not hesitate to Call